Hi! I’m Eureka 👋

I am a User Experience Researcher at YouTube in Google Switzerland 📹🇨🇭. I lead research on Creator Music, a new feature that will expand creators' access to copyrighted music (read on TechCrunch). My strengths are in mixed-methods research on new products, combining quantitative data with rich qualitative insights and aligning teams to achieve user-driven goals.

Past Work

Before YouTube, I was a researcher studying online work, the gig economy, and gender equity. Most recently, I was in Japan doing a postdoc at Tokyo College in the University of Tokyo, where I worked with Dr. Hideaki Kuzuoka in the Cyber Interface Lab and Dr. Naomi Yamashita at NTT. I was also a Visiting Researcher at Carnegie Mellon University's Human-Computer Interaction Institute (HCII) with Dr. Laura Dabbish. I earned my PhD in Technology and Social Behavior at Northwestern University under Dr. Elizabeth Gerber in the Delta Lab.

Before that, I led UX research efforts on the AI User Research team at Facebook and at online design tool, Piktochart.

Fun fact: In college, I loved producing videos and made one award-winning educational video for Noba Psychology (YouTube, Noba Psychology). So, I'm really stoked to be working with creators! 🤩

Outside of Work

You can find me exploring Switzerland, practicing guitar, dreaming of Penang laksa, taking dance/yoga classes, or looking for a beach! よろしくお願いいたします。🎸🩰🍜🏞️

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Download my UX Research Portfolio